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Implementierung des Kundenwertmanagements - Modellierung und Anwendungsbeispiel
Bruhn, Manfred; Hadwich, Karsten; Georgi, Dominik - In: Dienstleistungscontrolling, (pp. 351-368). 2005
Persistent link: https://www.econbiz.de/10003302063
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Kundenseitige Bereitschaft zum Customer Engagement : Entwicklung einer eigenschaftsbasierten Messskala
Braun, Corina; Hadwich, Karsten - In: Interaktive Wertschöpfung durch Dienstleistungen : …, (pp. 345-369). 2015
Persistent link: https://www.econbiz.de/10010531922
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A framework for managing customer experiences
Schmitt, Bernd - In: Handbook on brand and experience management, (pp. 113-131). 2008
Persistent link: https://www.econbiz.de/10003788988
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Experiential attributed and consumer judgments
Brakus, J. Joško; Schmitt, Bernd; Zhang, Shi - In: Handbook on brand and experience management, (pp. 174-187). 2008
Persistent link: https://www.econbiz.de/10003789004
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Consumer cognition across cultures
Schmitt, Bernd; Tavassoli, Nader T. - In: The SAGE handbook of international marketing, (pp. 73-90). 2009
Persistent link: https://www.econbiz.de/10003792065
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Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924154
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Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.; Cote, Joseph A.; Siew Meng Leong; … - 2010
Persistent link: https://www.econbiz.de/10003924183
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Product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and US consumers
Han, Jin K.; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924419
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Customer Experience : eine Einführung in die theoretischen und praktischen Problemstellungen
Bruhn, Manfred; Hadwich, Karsten - In: Customer Experience : Forum Dienstleistungsmanagement, (pp. 3-36). 2012
Persistent link: https://www.econbiz.de/10009549647
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Bridging theory and practice : a conceptual model of relevant research
Schmitt, Bernd - In: Cracking the code : leveraging consumer psychology to …, (pp. 3-20). 2012
Persistent link: https://www.econbiz.de/10009348444