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Impact of giving on self and impact of self on giving
Weisfeld-Spolter, Suri; Rippé, Cindy B.; Gould, Stephen J. - In: Psychology & marketing 32 (2015) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011287651
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How do you know that? : the epistemology of consumer health decision making under conditions of risk-benefit conflict
Rogers, Zoe F.; Gould, Stephen J. - In: Psychology & marketing 32 (2015) 4, pp. 450-466
Persistent link: https://www.econbiz.de/10010527136
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How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.; Kocher, Bruno; Gould, Stephen J. - In: Psychology & marketing 35 (2018) 10, pp. 766-777
Persistent link: https://www.econbiz.de/10011970119