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Marketing : a behavioural anal...
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Einzelhandel
Consumer behaviour
1,896
Konsumentenverhalten
1,896
Brand management
393
Markenführung
393
Brand image
354
Markenimage
354
Beziehungsmarketing
338
Relationship marketing
338
Brand
225
Markenartikel
220
Social Web
200
Social web
200
Internet marketing
184
Online-Marketing
184
Online retailing
163
Online-Handel
163
Emotion
152
Customer satisfaction
142
Kundenzufriedenheit
142
Luxury goods
138
Luxusgüter
138
Advertising effects
134
Werbewirkung
134
Viral marketing
116
Virales Marketing
116
Retail trade
115
Dienstleistungsqualität
111
Service quality
111
Personality psychology
103
Persönlichkeitspsychologie
103
Advertising
98
Werbung
93
Experiment
78
Perception
72
Wahrnehmung
71
Corporate Social Responsibility
68
Corporate social responsibility
68
Marketing management
67
Marketingmanagement
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Grewal, Dhruv
4
Chebat, Jean-Charles
3
Choi, Jeonghye
3
Aiello, Gaetano
2
Al-Nabhani, Khalid
2
Choi, Seung-chan
2
Choo, Ho Jung
2
Dennis, Charles
2
Dutta, Sujay
2
Epstein, Leonardo D.
2
Falk, Tomas
2
Garaus, Marion
2
Goodstein, Ronald Charles
2
Japutra, Arnold
2
Klein, Jan F.
2
Ko, Eunju
2
Lee, Seung Hwan Mark
2
McLean, Graeme J.
2
Nordfält, Jens
2
Pizzi, Gabriele
2
Roggeveen, Anne L.
2
Wagner, Udo
2
Acquila-Natale, Emiliano
1
Agnihotri, Raj
1
Alamanos, Eleftherios
1
Almeida, Marcos Inácio Severo de
1
Alzayat, Ayman
1
An, Myoung-a
1
Arnold, Todd J.
1
Arunachalam S
1
Ashill, Nick
1
Babin, Barry J.
1
Badrinarayanan, Vishag
1
Baek, Eunsoo
1
Balabanis, George
1
Balaji, M. S.
1
Balakrishnan, Janarthanan
1
Banerjee, Syagnik
1
Basu, Rituparna
1
Beatty, Sharon E.
1
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Journal of business research : JBR
Journal of retailing and consumer services
466
Journal of retailing
128
International journal of retail & distribution management
117
The international review of retail, distribution and consumer research
99
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
33
Psychology & marketing
32
European journal of operational research : EJOR
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
European journal of marketing : EJM
27
Journal of marketing
21
Journal of the Academy of Marketing Science
21
Marketing intelligence & planning
21
The journal of services marketing
21
International journal of consumer studies
20
SpringerLink / Bücher
19
International journal of production economics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Marketing : ZFP ; journal of research and management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
European retail research
16
International journal of Indian culture and business management
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
International journal of production research
14
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of strategic marketing
14
Technological forecasting & social change : an international journal
13
The service industries journal
13
Cogent business & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Manufacturing & service operations management : M & SOM
12
The journal of product & brand management
12
Australasian marketing journal
11
Journal of international consumer marketing
11
Journal of internet commerce
11
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ECONIS (ZBW)
115
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1
Does the presence of a mannequin head change shopping behavior?
Lindström, Annika
;
Berg, Hanna
;
Nordfält, Jens
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 517-524
Persistent link: https://www.econbiz.de/10011435958
Saved in:
2
Compulsive buying in online daily deal settings : an investigation of motivations and contextual elements
Kukar-Kinney, Monika
;
Scheinbaum, Angeline Close
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 691-699
Persistent link: https://www.econbiz.de/10011436226
Saved in:
3
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
4
Shopping under the influence of curiosity : how retailers use mystery to drive purchase motivation
Hill, Krista M.
;
Fombelle, Paul W.
;
Sirianni, Nancy J.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1028-1034
Persistent link: https://www.econbiz.de/10011440073
Saved in:
5
Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.
;
Monroe, Kent B.
;
Grewal, Dhruv
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
Saved in:
6
Shopping missions : an analytical method for the identification of shopper need states
Sarantopoulos, Panagiotis
;
Theotokis, Aristeidis
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1043-1052
Persistent link: https://www.econbiz.de/10011440110
Saved in:
7
The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset
Kelting, Katie
;
Berry, Christopher
;
Horen, Femke van
- In:
Journal of business research : JBR
99
(
2019
),
pp. 264-274
Persistent link: https://www.econbiz.de/10012023631
Saved in:
8
Retail format selection in on-the-go shopping situations
Benoit, Sabine
;
Evanschitzky, Heiner
;
Teller, Christoph
- In:
Journal of business research : JBR
100
(
2019
),
pp. 268-278
Persistent link: https://www.econbiz.de/10012023802
Saved in:
9
Antecedents and consequences of shoppers' attitude toward branded store-within-stores : an exploratory framework
Badrinarayanan, Vishag
;
Becerra, Enrique P.
- In:
Journal of business research : JBR
105
(
2019
),
pp. 189-200
Persistent link: https://www.econbiz.de/10012128498
Saved in:
10
Servicescape irritants and customer satisfaction : the moderating role of shopping motives and involvement
Démoulin, Nathalie
;
Willems, Kim
- In:
Journal of business research : JBR
104
(
2019
),
pp. 295-306
Persistent link: https://www.econbiz.de/10012105031
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