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Marketing
170
Management
35
Marketingmanagement
14
Bibliographie
12
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11
United States
11
Advertising
10
Aufsatzsammlung
9
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9
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3
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3
Design
3
Drugs
3
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Book / Working Paper
172
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Bibliographie
Article in journal
8,272
Aufsatz in Zeitschrift
8,272
Graue Literatur
2,654
Non-commercial literature
2,654
Aufsatz im Buch
2,290
Book section
2,290
Hochschulschrift
2,051
Working Paper
1,827
Arbeitspapier
1,719
Thesis
1,582
Collection of articles of several authors
1,533
Sammelwerk
1,533
Lehrbuch
1,212
research-article
1,150
Textbook
1,005
Aufsatzsammlung
973
Konferenzschrift
742
Dissertation u.a. Prüfungsschriften
637
Bibliografie enthalten
584
Bibliography included
584
Case study
383
Fallstudie
383
Conference proceedings
362
review-article
300
Ratgeber
257
Guidebook
239
Congress Report
185
Handbook
183
Handbuch
183
conceptual-paper
177
review
177
Glossar enthalten
144
Glossary included
144
Festschrift
143
Wörterbuch
138
case-report
133
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111
Sammlung
111
viewpoint
107
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English
160
German
6
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6
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Kurtz, David L.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Fahy, John
3
George, Richard
3
Jobber, David
3
Kotler, Philip
3
Mullins, John W.
3
Peter, Jerome Paul
3
Walker, Orville C.
3
Bothma, Cornelius H.
2
Chaffey, Dave
2
Dibb, Sally
2
Donnelly, James Howard
2
Farris, Paul W.
2
Fill, Chris
2
Hartley, Steven W.
2
Jantsch, John
2
Kerin, Roger A.
2
Kitchen, Philip J.
2
Levinson, Jay Conrad
2
Port, Michael
2
Rudelius, William
2
Röhner, Elisabeth
2
Simkin, Lyndon
2
Stevens, Robert E.
2
Tungate, Mark
2
Abrahams, David
1
Adler, Roy D.
1
Ahluwalia, Raunica
1
Allen, Wendy
1
Allenby, Greg M.
1
Alman, Susan Webreck
1
Ang, Swee Hoon
1
Angehrn, Otto
1
Antes, Ralf
1
Azevedo, Abaetê de
1
BIRD, MONROE M.
1
Baker, Ronald J.
1
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Advertising Research Foundation
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Bibliography series / American Marketing Association
5
IRB-Literaturauslese
3
Arbeitsbericht / Fachhochschule des Bundes für Öffentliche Verwaltung, Fachbereich Post- und Fernmeldewesen
1
Arbeitspapiere des Instituts für Ökologie und Unternehmensführung e.V.
1
Journal of travel and tourism marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Routledge interpretive marketing research
1
Unternehmung und Gesellschaft
1
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USB Cologne (EcoSocSci)
172
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1
Planungs- und Entscheidungsmodelle in der Umweltplanung
Coprian, Wilhelm
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10004665799
Saved in:
2
Strategic
marketing
management : planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
3
Destination
marketing
organisations
Pike, Steven
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004095797
Saved in:
4
Bibliographie zum
Marketing
der Deutschen Bundespost : ein Beitrag zum
Marketing
der Deutschen Bundespost
Hesse, Jürgen
(
contributor
)
-
1989
-
2., neubearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004065008
Saved in:
5
Marketing
metrics : 50+ metrics every executive should master
Farris, Paul W.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004073357
Saved in:
6
Marketing
competences and strategic flexibility in China
Wang, Yonggui
;
Li-Hua, Richard
-
2007
Persistent link: https://www.econbiz.de/10004076481
Saved in:
7
Chinese medicine men : consumer culture in China and Southeast Asia
Cochran, Sherman
-
2006
Persistent link: https://www.econbiz.de/10004078699
Saved in:
8
Bibliographie Öko-
Marketing
Antes, Ralf
;
Tiebler, Petra
-
1990
-
Stand: Juni 1990
Persistent link: https://www.econbiz.de/10004147227
Saved in:
9
What's your story? : storytelling to move markets, audiences, people, and brands
Mathews, Ryan
;
Wacker, Watts
-
2007
Persistent link: https://www.econbiz.de/10004265046
Saved in:
10
Tourism
marketing
for cities and towns : using branding and events to attract tourists
Kolb, Bonita M.
-
2006
Persistent link: https://www.econbiz.de/10004281675
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