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The retailer needs to be paid for sophisticated decicions : modelling promotional interactions between consumers, retailers and brand managers
Marks, Robert E.; Midgley, David F. - 2008
Persistent link: https://www.econbiz.de/10003909199
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Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2008
Persistent link: https://www.econbiz.de/10003909342
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2009 - Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
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The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.; Galak, Jeff - 2010
Persistent link: https://www.econbiz.de/10008798231
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Investing in forecast collaboration
Kurtulus, Mümin (contributor); Toktay, L. Beril (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002393091