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MI-Taschenbücher
The journal of product & brand management
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
45
Journal of promotion management : JPM
41
Journal of marketing research : JMR
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Journal of marketing
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Marketing letters : a journal of research in marketing
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Journal of promotion management : innovations in planning and applied research
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European journal of operational research : EJOR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
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Journal of the Academy of Marketing Science
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International journal of retail & distribution management
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Journal of consumer behaviour : an international research review
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Journal of marketing communications
12
Quantitative marketing and economics : QME
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International journal of production economics
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International journal of hospitality management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Asia Pacific journal of marketing and logistics
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The journal of consumer marketing
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Gabler Edition Wissenschaft
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The service industries journal
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Company and customer relations
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International journal of production research
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Journal of business economics : JBE
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Marketing : ZFP ; journal of research and management
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NBER working paper series
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of personal selling & sales management : JPSSM
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American journal of agricultural economics
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Price promotions and their effect upon reference prices
Lowe, Ben
;
Yee, Fanny Chan Fong
;
Yeow, Pamela
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 349-361
Persistent link: https://www.econbiz.de/10010422959
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2
Perceived fit and deal framing : the moderating effect of perceived fit on sales promotions in line and brand extensions
Shen, Feng
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 295-303
Persistent link: https://www.econbiz.de/10010422966
Saved in:
3
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Saved in:
4
The impact of price promotions on checkout donations
Xia, Lan
;
Bechwati, Nada Nasr
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 734-749
Persistent link: https://www.econbiz.de/10011808412
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5
When signal swamps substance : the effects of multi-unit discount's positive and negative cues on sales
DelVecchio, Devon
;
Heath, Timothy B.
;
Chauvin, Max
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 750-758
Persistent link: https://www.econbiz.de/10011808420
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6
Price presentation effects on green purchase intentions
Lee Weisstein, Fei
;
Asgari, Mohammadreza
;
Siew, Shir-way
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 230-239
Persistent link: https://www.econbiz.de/10010393857
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7
Consumer response to gift promotions
Montaner, Teresa
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
Saved in:
8
Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.
;
Pillai, Deepa
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
Saved in:
9
Consumer perceptions of ambiguous price promotions : scratch and save promotions versus tensile price claims
Choi, Sungchul
;
Ge, Xin
;
Messinger, Paul R.
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 477-486
Persistent link: https://www.econbiz.de/10008772602
Saved in:
10
Interactions between price and price deal
Swani, Kunal
;
Yoo, Boonghee
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10003993640
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