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~subject:"Advertising effects"
~person:"Luo, Xueming"
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Advertising effects
Sales promotion
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Verkaufsförderung
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Online-Marketing
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advertising
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contextual targeting
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dynamic impact
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information incongruity
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location-based mobile promotion
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mobile computing
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mobile promotion
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online advertising
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promotional incentives
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randomized field experiment
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Luo, Xueming
Jain, Amit
7
Malik, Garima
7
Görtz, Gunnar
6
Bauer, Hans H.
4
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3
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Information systems research : ISR
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International journal of electronic commerce : IJEC
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ECONIS (ZBW)
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Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
2
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
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