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Building shopping arousal through direct marketing in retail environment
Rajagopal - In: Journal of promotion management : JPM 16 (2010) 4, pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
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Dynamics of brand G-Force in developing market strategy
Rajagopal - In: International journal of business excellence 3 (2010) 4, pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
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Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal - In: International journal of retail & distribution management 39 (2011) 7, pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
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Consumer response to seasonal clearance sales : experimental analysis of consumer personality traits in self-service stores
Rajagopal - In: Global business & economics review 10 (2008) 1, pp. 68-92
Persistent link: https://www.econbiz.de/10003688424
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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
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Impact of retailing technology during business shutdown
Rajagopal - In: Marketing intelligence & planning 40 (2022) 4, pp. 441-459
Persistent link: https://www.econbiz.de/10013393441