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~type_genre:"Aufsatz in Zeitschrift"
~subject:"Konsumentenverhalten"
~person:"Wali, O. P."
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Asia-Pacific journal of management research and innovation
1
International journal of Indian culture and business management : IJICBM
1
Paradigm : the journal of Institute of Management Technology
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Human capital : a key driver of consumer decision-making in online promotion (an application of grounded theory in exploratory research)
Sharma, Ayushi
;
Joshi, Rakesh Mohan
;
Wali, O. P.
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10012241114
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2
A study on sales promotions using mobile coupons for the Indian quick-service restaurants
Gupta, Sandeep
;
Wali, O. P.
- In:
International journal of Indian culture and business …
21
(
2020
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10012284756
Saved in:
3
A critical investigation of consumer response for monetary and non-monetary promotions across e-services
Sharma, Ayushi
;
Wali, O. P.
;
Joshi, Rakesh Mohan
- In:
Paradigm : the journal of Institute of Management Technology
24
(
2020
)
2
,
pp. 195-207
Persistent link: https://www.econbiz.de/10012387987
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