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ECONIS (ZBW)
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Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
2
Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
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3
Special double issue on public relations research and practice
2008
Persistent link: https://www.econbiz.de/10003825728
Saved in:
4
Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
5
Special issue: "Down Under"
Phau, Ian
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003974819
Saved in:
6
Special issue on promotion through consumer information on food product credence attributes
Kaiser, Harry M.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10008859488
Saved in:
7
Special issue: Marketing communications and consumer behahvior
Barnier, Virginie De
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008806378
Saved in:
8
Company and customer relations
Orr, Linda M.
(
contributor
);
Keillor, Bruce D.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003518501
Saved in:
9
Private label management
Nies, Salome
-
2009
Persistent link: https://www.econbiz.de/10003965284
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10
Special issue: Retailing evolution research
Ortinau, David J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008988837
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