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~type_genre:"Reference book"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of retailing and consumer services
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Journal of promotion management : JPM
41
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Marketing letters : a journal of research in marketing
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European journal of operational research : EJOR
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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American journal of agricultural economics
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Information systems research : ISR
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
1,262
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1
Measuring the impact of promotion on weekly market shares
Franses, Philip Hans
;
Lucas, André
-
1996
Persistent link: https://www.econbiz.de/10000952467
Saved in:
2
The commercial success of innovations : an econometric analysis at the firm level in French manufacturing
Barlet, Corinne
(
contributor
)
- In:
Annales d'économie et de statistique
(
1998
),
pp. 457-478
Persistent link: https://www.econbiz.de/10001338449
Saved in:
3
Commodity promotion programs in the United States
VandeKamp, Philip
;
Kaiser, Harry M.
-
1999
Persistent link: https://www.econbiz.de/10001391463
Saved in:
4
The dynamics of markups and inventories in retailing firms
Aguirregabiria, Victor
- In:
The review of economic studies
66
(
1999
)
2
,
pp. 275-308
Persistent link: https://www.econbiz.de/10001395323
Saved in:
5
Dynamic model of fresh fruit promotion : a household production approach
Richards, Timothy J.
- In:
American journal of agricultural economics
81
(
1999
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10001397022
Saved in:
6
Profitability of incremental expenditure on fibre promotion
Hill, D. J.
- In:
The Australian journal of agricultural economics
40
(
1996
)
3
,
pp. 151-174
Persistent link: https://www.econbiz.de/10001223952
Saved in:
7
Slotting allowances and the market for new products
Sullivan, Mary W.
- In:
The journal of law & economics
40
(
1997
)
2
,
pp. 461-493
Persistent link: https://www.econbiz.de/10001229242
Saved in:
8
Promoties: effectief op korte termijn, destructief op lange termijn? : Een overzicht van het marketingdebat
Campo, Katia
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
52
(
1998
)
2
,
pp. 175-220
Persistent link: https://www.econbiz.de/10001244477
Saved in:
9
Preliminary investigation of entertainment strategies involving alcohol : implications for professional sales education and training in business markets
Rodriguez, Michael
;
Honeycutt, Earl D.
;
Ragland, Charles
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10011432738
Saved in:
10
Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.
;
Brink, Kyle E.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
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