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Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan; Fam, Kim Shyan; Che, Yu; Singh, Gurmeet - In: Journal of promotion management : JPM 21 (2015) 6, pp. 817-834
Persistent link: https://www.econbiz.de/10011433669
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Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
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Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu; Arora, Amit - In: Journal of promotion management : JPM 23 (2017) 1, pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
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Cultural paradox in advertising : evidence from Finland
Saleem, Salman - In: Journal of promotion management : JPM 23 (2017) 5, pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
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Effects of ethnic identity on perceived advertisers’ motives in values advocacy advertising
Lee, Yoon J.; Liu, Yung-i; Lee, Taejun - In: Journal of promotion management : JPM 19 (2013) 5, pp. 583-604
Persistent link: https://www.econbiz.de/10010233275
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Sex appeal in advertising : what consumers think
Sukanlaya Sawang - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 167-187
Persistent link: https://www.econbiz.de/10003974808
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How much are health websites influenced by culture? : content analysis of online diet programs in the United States, the United Kingdom, and Korea
Yu, Jay Hyunjae; King, Karen Whitehill; Yoon, Hye Jun - In: Journal of promotion management : JPM 16 (2010) 3, pp. 331-359
Persistent link: https://www.econbiz.de/10008647406
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Consumer-based brand equity : a cross-cultural perspective
Ioannou, Myria; Rusu, Olga - In: Journal of promotion management : JPM 18 (2012) 3, pp. 344-360
Persistent link: https://www.econbiz.de/10009621068
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The effects of fear appeal : a moderating role of culture and message type
Chung, Hwiman; Ahn, Euijin - In: Journal of promotion management : JPM 19 (2013) 4, pp. 452-469
Persistent link: https://www.econbiz.de/10010198653
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Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer - In: Journal of promotion management : JPM 19 (2013) 4, pp. 400-417
Persistent link: https://www.econbiz.de/10010198661