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~isPartOf:"Journal of promotion management : JPM"
~subject:"South Korea"
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Ethnic identification among Am...
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South Korea
Cultural identity
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Kulturelle Identität
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Advertising effects
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Consumer behaviour
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Werbewirkung
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cultural values
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culture
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uncertainty avoidance
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Kim, Bong-chul
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Yu, Jay Hyunjae
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Journal of promotion management : JPM
Journal of international consumer marketing
4
Asia Pacific business review
2
International journal of arts management
2
International journal of business and globalisation : IJBG
2
Journal of business research : JBR
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Psychology & marketing
2
Action learning and its applications
1
American journal of business : applying research to practice ; AJB
1
Asia Pacific journal of marketing and logistics
1
Asian journal of sustainability and social responsibility
1
Career development international : the journal for executive, consultants, academics and individuals
1
China in transformation
1
Discussion paper / Centre for Economic Policy Research
1
European journal of marketing : EJM
1
Expert Taschenbuch
1
Global economic review
1
Human resource development international : enhancing performance, learning and integrity
1
International entrepreneurship and management journal
1
International human resource management : trends, practices and future directions
1
International journal of bank marketing
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of multinational corporation strategy
1
International journal of productivity and quality management : IJPQM
1
International journal of project management : the journal of The International Project Management Association
1
International journal of retail & distribution management
1
International marketing review
1
International studies of management & organization : ISMO
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of career development
1
Journal of communication management : an international journal
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international business and economics : JIBE
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Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
2
How much are health websites influenced by culture? : content analysis of online diet programs in the United States, the United Kingdom, and Korea
Yu, Jay Hyunjae
;
King, Karen Whitehill
;
Yoon, Hye Jun
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 331-359
Persistent link: https://www.econbiz.de/10008647406
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