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Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi; Teng, Lefa; Poon, Patrick - In: Psychology & marketing 25 (2008) 4, pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
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Emotions in fear communication : a cross-cultural neuromarketing approach
Mas, José M.; Gómez, Andrés; Carrero, Oliver - In: Psychology & marketing 41 (2024) 4, pp. 697-718
Persistent link: https://www.econbiz.de/10014518784