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~person:"Hinterhuber, Hans H."
~person:"Tollin, Karin"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Aufsatzsammlung
22
Kundenorientierung
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Management
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Strategisches Management
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Marketingmanagement
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Erlebnismarketing
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Germany
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Hinterhuber, Hans H.
Tollin, Karin
Hippner, Hajo
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Wilde, Klaus D.
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Bieger, Thomas
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Schriften zu Tourismus und Freizeit
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ECONIS (ZBW)
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Kundenmanagement als Erfolgsfaktor : Grundlagen des Tourismusmarketing
Hinterhuber, Hans H.
(
ed.
);
Bieger, Thomas
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10001810504
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2
Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin
(
ed.
);
Carù, Antonella
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003685388
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