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Do-it-yourself projects as path toward female empowerment in a gendered market place
Wolf, Marco; Albinsson, Pia A.; Becker, Cherylynn - In: Psychology & marketing 32 (2015) 2, pp. 133-143
Persistent link: https://www.econbiz.de/10010527182
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Who likes Bratz? : the impact of girls' age and gender role orientation on preferences for Barbie versus Bratz
Karniol, Rachel; Stuemler-Cohen, Tamara; Lahav-Gur, Yael - In: Psychology & marketing 29 (2012) 11, pp. 897-906
Persistent link: https://www.econbiz.de/10009664850
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The effect of consumer multifactorial gender and biological sex on the evaluation of cross-gender brand extensions
Ulrich, Isabelle - In: Psychology & marketing 30 (2013) 9, pp. 794-810
Persistent link: https://www.econbiz.de/10009792693
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Gay men's identity attempt pathway and its implication on consumption
Hsieh, Ming Huei; Wu, Shu Ling - In: Psychology & marketing 28 (2011) 4, pp. 388-416
Persistent link: https://www.econbiz.de/10008989361
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Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik; Sayin, Eda - In: Psychology & marketing 39 (2022) 2, pp. 331-345
Persistent link: https://www.econbiz.de/10012796106