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Organic products in Mexico and South Korea on Twitter
Meza, Xanat Vargas; Park, Han Woo - In: Journal of business ethics : JOBE 135 (2016) 3, pp. 587-603
Persistent link: https://www.econbiz.de/10011498587
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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
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How virtuous global firms say they are : a content analysis of ethical values
Chun, Rosa - In: Journal of business ethics : JOBE 155 (2019) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10011998423
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The ethics of gamification in a marketing context
Thorpe, Andrea Stevenson; Roper, Stephen - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
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Neuromarketing : ethical implications of its use and potential misuse
Stanton, Steven J.; Sinnott-Armstrong, Walter; Huettel, … - In: Journal of business ethics : JOBE 144 (2017) 4, pp. 799-811
Persistent link: https://www.econbiz.de/10011757590
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Sustainability marketing commitment : empirical insights about its drivers at the corporate and functional level of marketing
Tollin, Karin; Christensen, Lars Bech - In: Journal of business ethics : JOBE 156 (2019) 4, pp. 1165-1185
Persistent link: https://www.econbiz.de/10012029661
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Marketing and ethics : what Islamic ethics have contributed and the challenges ahead
Ali, Abbas J.; Aali, Abdulrahman Yousef al- - In: Journal of business ethics : JOBE 129 (2015) 4, pp. 833-845
Persistent link: https://www.econbiz.de/10011304169
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Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability
Wenbin, Sun; Yao, Shanji; Govind, Rahul - In: Journal of business ethics : JOBE 160 (2019) 4, pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
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"Why does all the girls have to buy pink stuff?" : the ethics and science of the gendered toy marketing debate
Fine, Cordelia; Rush, Emma - In: Journal of business ethics : JOBE 149 (2018) 4, pp. 769-784
Persistent link: https://www.econbiz.de/10011867282
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International marketing ethics : a literature review and research agenda
Javalgi, Rajshekhar G.; Russell, La Toya M. - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 703-720
Persistent link: https://www.econbiz.de/10011844260