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Measurement readings for marketing research
Peter, Jerome Paul (contributor) - 1984
Persistent link: https://www.econbiz.de/10004783514
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Psychologie im Marketing
Palupski, Rainer - 1999 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000683441
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Information und Prognose : Ergebnisband der ersten Sitzung einer DGOR-Arbeitsgruppe über Prognoseverfahren im Marketing
Bamberg, Günter (contributor); Opitz, O. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000051590
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Multivariate Methoden im Marketing
Hüttner, Manfred - 1978 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000002734
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Grundlagen von Prognosen
Wöller, Rolf - 2008
Persistent link: https://www.econbiz.de/10003767406
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A 13-year content analysis of survey methodology in communication related journals
Macias, Wendy; Springston, Jeffrey K.; Lariscy, Ruth … - In: Journal of current issues and research in advertising : … 30 (2008) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10003770184
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Innovative methodologies in enterprise research
Hine, Damian (ed.); Carson, David (contributor) - 2007
Persistent link: https://www.econbiz.de/10003325400
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Analysing "theory networks": identifying the pivotal theories in marketing and their characteristics
Merwe, Rian van der; Berthon, Pierre; Pitt, Leyland; … - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 181-206
Persistent link: https://www.econbiz.de/10003458950