Ortegón-Cortázar, Leonardo; Royo-Vela, Marcelo - In: European research on management and business economics 25 (2019) 1, pp. 38-47
This study aims to assess the role of a natural environment and its effects on the following components of attitudes: cognitive image, affective response, and behavioral intentions. Using a survey conducted among 292 mall visitors, this study also examines how the perception of the atmosphere in...
