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International advertising and marketing
Dunn, S. Watson (ed.) - 1979
Persistent link: https://www.econbiz.de/10000582491
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Ganz kreativ : Kampagnen, Köpfe, Agenturen ; die Trends der deutschen Werbung
München : Europa-Fachpresse-Verl.; Landsberg : Verl. … - 1996/97(1996) - 2002; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000631050
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New directions in international advertising research
Taylor, Charles Raymond (contributor) - 2002
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising...
Persistent link: https://www.econbiz.de/10009627291
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New directions in international advertising research
Taylor, Charles Raymond (contributor);  … - 2002 - 1. ed
Persistent link: https://www.econbiz.de/10001687364
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Werbung : Strategien und Konzepte für die Zukunft
Mattenklott, Axel (ed.); Schimansky, Alexander (ed.) - 2002
Persistent link: https://www.econbiz.de/10001639651
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Current issues and research in advertising
Ann Arbor, Mich. : Division of Research, Graduate … - 1978 - 1985; 9.1986 - 13.1990(1991)
Persistent link: https://www.econbiz.de/10011766493
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Frauenzoo der Werbung : Aufklärung über Fabeltiere
Schmerl, Christiane (contributor) - 1992 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004138180
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Emotion in advertising : theoretical and practical explorations
Agres, Stuart J. (contributor) - 1990
Persistent link: https://www.econbiz.de/10004104465
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The publicity process
Goff, Christine F. (contributor);  … - 1990 - 3. ed.
Persistent link: https://www.econbiz.de/10004087799
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Marginalien zur Werbung
Wirz, Adolf - 1989
Persistent link: https://www.econbiz.de/10004092425