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This study investigates negative past experiences, poor relationship quality, and the impact of rumor on brand hate. The sample of the study consists of fast-food customers in Turkey. Out of the non-probability sampling methods, convinence sampling method was adopted. 455 customers were reached...
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Purpose: The purpose of this study is to analyze the effect of meal experience of foreign tourists on satisfaction and loyalty when consuming traditional food in Bali.The choice of traditional Balinese food is traditional food using Balinese spices called Base Genep with the main course...
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In recent years, marketing research has paid considerable attention to the symbolic meaning consumers attribute to …
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This research investigates the relationship between dining attributes, customer satisfaction and customer retention in the fast food industry. This research has brought out how to gain customer retention to the services and the factors that influence the customer retention. For this research...
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Undoubtedly, entrepreneurship in organization, has significantly share to the success and organizational promotion and On the other hand today, increased competition in the fields of the business throughout the world, and also increased in Iran than in the past and keep customers and increase...
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marketing strategies, addressed not only to accrue users’ motivation but also managerial commitment …
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