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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2010 - 12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2007 - 11. ed.
Persistent link: https://www.econbiz.de/10003356223
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Case collection ... der DMV
Hammann, Peter (contributor) - Deutsche Marketing-Vereinigung - 1997
Persistent link: https://www.econbiz.de/10004319416
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Abenteuer Wirtschaft : 40 Fallstudien mit Lösungen
Dorsch, Monique - 2009 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014440665
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Strategic marketing
Cravens, David W. - 1987 - 2. ed.
Persistent link: https://www.econbiz.de/10004153197
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Marketing-Erfolg trainieren : case collection der DMV
Krämer, Christian (contributor) - 1994
Persistent link: https://www.econbiz.de/10004204575
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Strategic marketing management: cases and applications
Cravens, David W.; Lamb, Charles William - 1990 - 3. ed.
Persistent link: https://www.econbiz.de/10004096328
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Advanced marketing strategy : phenomena, analysis, and decisions
Urban, Glen L.; Star, Steven H. - 1991
Persistent link: https://www.econbiz.de/10004102541
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Strategic marketing management cases
Cravens, David W.; Lamb, Charles William; Crittenden, … - 2002 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004748456
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Marketing for nonprofit organizations
Kotler, Philip - 1975
Persistent link: https://www.econbiz.de/10004582867