Narrow search
Showing 1 - 10 of 221
Cover Image
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Cover Image
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Cover Image
Appealing to men and women using sexual appeals in advertising : in the battle of the sexes, is a truce possible?
Black, Iain R.; Morton, Peta - In: Journal of marketing communications 23 (2017) 4, pp. 331-350
Persistent link: https://www.econbiz.de/10011743958
Cover Image
The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.; Brocato, E. Deanne; Vijayalakshmi, … - In: Journal of marketing communications 23 (2017) 4, pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
Cover Image
The impact of the length of preceding and succeeding ads on television advertising effectiveness
Jeong, Yongick - In: Journal of marketing communications 23 (2017) 4, pp. 385-399
Persistent link: https://www.econbiz.de/10011743987
Cover Image
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.; Ashley, Christy - In: Journal of marketing communications 22 (2016) 3, pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Cover Image
Professionals' view of comparative advertising and the scholarly research literature : a review and synthesis
Bread, Fred - In: Journal of marketing communications 22 (2016) 3, pp. 271-283
Persistent link: https://www.econbiz.de/10011613164
Cover Image
Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony; Mishra, Aditya; Tiamiyu, … - In: Journal of marketing communications 22 (2016) 3, pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
Cover Image
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin - In: Journal of marketing communications 22 (2016) 5, pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Cover Image
Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun - In: Journal of marketing communications 22 (2016) 2, pp. 121-134
Persistent link: https://www.econbiz.de/10011561321