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The contingent value of exploratory and exploitative learning for new product development performance
Li, Ci-rong; Chu, Chih-peng; Lin, Chen-ju - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1186-1197
Persistent link: https://www.econbiz.de/10008668685
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The performance impact of post-M&A interdepartmental integration : an empirical analysis
Chen, Chi-hsiang; Chang, Yong-yang; Lin, Ming-ji James - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1150-1161
Persistent link: https://www.econbiz.de/10008668693
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Supplier traits for better customer firm innovation performance
Wagner, Stephan M. - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1139-1149
Persistent link: https://www.econbiz.de/10008668696
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Customer interactivity and new product performance : moderating effects of product newness and product embeddedness
Bonner, Joseph M. - In: Industrial marketing management : the international … 39 (2010) 3, pp. 485-492
Persistent link: https://www.econbiz.de/10003976517
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Development and return on execution of product innovation capabilities : the role of organizational structure
Mengüç, Bülent; Auh, Seigyoung - In: Industrial marketing management : the international … 39 (2010) 5, pp. 820-831
Persistent link: https://www.econbiz.de/10008737502
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Segmenting a market in the making : industrial market segmentation as construction
Harrison, Debbie; Kjellberg, Hans - In: Industrial marketing management : the international … 39 (2010) 5, pp. 784-792
Persistent link: https://www.econbiz.de/10008737505
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Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann; Faullant, Rita; Matzler, Kurt - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
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How co-branding versus brand extensions drive consumers' evaluations of new products : a brand equity approach
Besharat, Ali - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1240-1249
Persistent link: https://www.econbiz.de/10008807151
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Cross-functional integration as a knowledge transformation mechanism : implications for new product development
Hirunyawipada, Tanawat; Beyerlein, Michael; Blankson, … - In: Industrial marketing management : the international … 39 (2010) 4, pp. 650-660
Persistent link: https://www.econbiz.de/10003984000
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Balancing exploration and exploitation capabilities in high technology firms : a multi-source multi-context examination
Tu, Chiayu - In: Industrial marketing management : the international … 39 (2010) 4, pp. 672-680
Persistent link: https://www.econbiz.de/10003984003