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~subject:"Theorie"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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An analysis and visualization methodology for identifying and testing market structure
France, Stephen L.
;
Ghose, Sanjoy
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011437863
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Mining brand perceptions from Twitter social networks
Culotta, Aron
;
Cutler, Jennifer
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 343-362
Persistent link: https://www.econbiz.de/10011498911
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Content vs. advertising : the impact of competition on media firm strategy
Godes, David
;
Ofek, Elie
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10003858476
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Mine your own business : market-structure surveillance through text mining
Netzer, Oded
;
Feldman, Ronen
;
Goldenberg, Jacob
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 521-543
Persistent link: https://www.econbiz.de/10009562940
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Two-sided price discrimination by media platforms
Lin, Song
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10012212448
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Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Sanders, Robert E.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 382-406
Persistent link: https://www.econbiz.de/10012212454
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Entry of platforms into complementary hardware access product markets
Sharma, Siddhartha
;
Mehra, Amit
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
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pp. 325-343
Persistent link: https://www.econbiz.de/10012504964
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