Purpose – This paper focuses on the decision by firms to commit and to invest unilaterally. It is concerned with the intriguing question as to whether unilateral commitments are mechanisms that help a firm manage risks in alliance relationships in a proactive manner....

Strategic alliances are characterized by inherent instability arising from uncertainty regarding a partner’s future behaviour and the absence of a higher authority to ensure compliance. Consequently, when firms adopt these strategies, they are confronted with a relational risk. This paper...

Cet article a pour objet de s’intéresser aux rôles des cabinets de conseil en management dans la dynamique du savoir collectif managérial. En utilisant la littérature des modes managériales (management fashion) sous une approche sociologique du courant néo-institutionnel, cet article se...