The article presents the state of art concerning demand artifacts in consumer behavioral research (actually it deals with the issue of role enactement of human subject during experimentation). Terms such as artifact and demand artifacts will be clarified in the paper. Finally, insights for...

Two rationality arguments are used to justify the link between conditional and unconditional preferences in decision theory : dynamic consistency and consequentialism. Dynamic consistency requires that ex ante contingent choices are respected by up dated preferences. Consequentialism states that...

Many theories of updating under ambiguity assume either dynamic consistency or consequentialism to underpin behaviorally the link between conditional and unconditional preferences. To test the descriptive validity of these rationality concepts, we conduct a dynamic extension of Ellsbergʼs...

This research presents a new dimension of the auditor independence: the internal independence. Research has focused on clients and market pressures as kinds of external independence. This postulates that the organizational structure of legal audit is perfectly efficient and able to define and...

We evaluate the impact of three auction mechanisms – the Becker–DeGroot–Marschak (BDM) mechanism, the second-price auction (SPA), and the random nth-price auction (NPA) – in the measurement of private willingness-to-pay and willingness-to-accept for a pure public good. Our results show...

Lighting and temperature are two important stimuli in sensory marketing. However, these stimuli have not yet been studied in controlled retail environments. The objective of this research is twofold: to propose a methodology to infer the effect of different levels of lighting and temperature in...

Nous vivons un choc numérique, qui n'est plus une déformation lente, mais une rupture brutale, planétaire, rapide et globale. Aucun secteur, aucune activité ne sont épargnés. Mobilité, outils collaboratifs, objets connectés, big data… le monde numérique est là et irrigue toutes les...