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Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...
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After tracing the evolution of entrepreneurship within institutions of higher learning, the authors explore the key … elements that constitute a comprehensive entrepreneurship program. Best practices at leading universities and differing kinds …, including curriculum and degree program development, where entrepreneurship is administratively housed, how it is organized, and …
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Part 1: The entrepreneurial mind-set in the twenty-first century. Entrepreneurship : evolutionary development … organizations : corporate entrepreneurship ; Social entrepreneurship and the global environment for entrepreneurship -- Part 2 …
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thinking, with a relentless pursuit of excellence in the research and teaching of entrepreneurship and innovation across our … entire campus. This book on "academic entrepreneurship" offers one of the most comprehensive approaches to understanding the … framework and strategies for building effective entrepreneurship programs within universities today. I truly believe all …
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