A téma kutatása olyan szakterület részét jelenti, amely Magyarországon még nagyon szűk szegmenst alkot. A szerzők kvalitatív és kvantitatív módszereket alkalmaztak, melyek során egy országos, 1000 fős reprezentatív kérdőíves felmérést, valamint azok...

With growing interests and concerns about nutrition and health, it has become increasingly important to understand what is preferred – extending consumer expenditure dollars towards organic or towards local food products. We address this issue by evaluating the perceptions of North...

The ethical decision making (EDM) process of individuals has proven to be very challenging due to the multitude of complex and varied factors that contribute to this behaviour. Nevertheless, many theoretical frameworks have been proposed to describe such behaviour. Despite the increasing number...

Bread contains a wide range of importantnutritional components which provide a positive effect on human health. However, the consumption of bread in Belgium is declining during the last decades. This is due to factors such as changing eating patterns and a increasing choice of substitutes like...

This research intends to study the interface of key concepts of Marketing and Quality in relation to Fast Moving Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality perception is the endogenous variable whereas Word of...

In the current context of the market, very complex and dynamic, we can observe the crystallization of a new generation of consumers, with a specific behavior and a particular manner of approaching the quality unlike the one of traditional consumer. The concept of quality, perceived by the...