The United States is remarkably safe, when it comes to food supply. Nevertheless, food can become contaminated with a variety of germs. According to reports by a food safety group of the Centers for Disease Control and Prevention, food-borne illness caused by bacteria such as E. coli and...

The study examines the factors the factors that influence Fort Valley State University students’ willing to purchase transgenic meat. Results show that respondents who said they read labels when shopping were more likely to purchase transgenic meat. Results also suggest that respondents who...

Ahi poke (raw tuna salad) has significant role in Hawaii culture and economy. A consumer survey in Hawaii was used to examine consumers’ purchasing intentions of ahi poke. A censored analysis was conducted to analyze the demand and tie with various consumer characteristics. Results show that...

A variation of the household production theory was used to select relevant explanatory variables for the demand for convenience foods. A convenience food index was used to measure the convenience in food preparation. Because of the nature of the measure of convenience, the tobit regression...

This study used the contingent valuation method to shed light on public preferences on the multifunctional roles of the U.S. agriculture and to present a holistic estimate of the economic value of the nonmarket goods and services of the U.S. agriculture. Fishbein’s model of reasoned behavior...

Consumer demand for local foods has been increasing dramatically over the past several years. Many food producers and marketers are raising their capacity to incorporate local food. Revenue from local Farmers’ Market and Community Supported Agriculture has become a greater source of income...

Using the choice-based conjoint analysis and self explicated approach, I elicited South Korean millers’ preference and willingness to pay for the quality characteristics of hard white wheat that is used in producing all-purpose flour. In specified seven attributes, test weight, moisture, and...

Bottled water has become the second largest in the nonalcoholic beverage market just behind the market for soft drinks. Knowledge of price sensitivity, substitutes or complements, and demographic profiling and tax issues with respect to consumption of sparkling and non-sparkling bottled water is...

Genetically modified (GM) rice has been developed to confer pest resistance, herbicide tolerance and health benefits, yet regulatory, policy and market barriers prevent commercialization of GM rice. This study assesses factors based on consumer survey results that assess acceptance of GM rice in...