Showing 1 - 10 of 237
Mobile phones are becoming the most widespread personal consumer device. Yet, offering mobile access anywhere, anytime for anybody poses new challenges to usability. So far there is little research on how to customize usability heuristics to the specific characteristics of mobile phone...
Persistent link: https://www.econbiz.de/10012046569
Purpose The purpose of this paper is to examine aspects of how workplace bullying is identified by the Negative Acts Questionnaire-Revised (NAQ-R), with a focus on the appropriateness of its response scale using item response theory (IRT). Design/methodology/approach IRT, in which the...
Persistent link: https://www.econbiz.de/10014889043
Purpose – The purpose of this study is to propose a new item response theory-based model to facilitate brand equity comparison among brands in different product categories. Brand equity has been defined as the value a brand adds upon a product. This definition provides the theoretical basis...
Persistent link: https://www.econbiz.de/10014897390
Purpose The purpose of this paper is to evaluate the effect of design awareness on consumers’ purchase intention. Design/methodology/approach The experiment consisted of showing a new beer package design to 185 participants who evaluated it using a self‐administered questionnaire. Findings...
Persistent link: https://www.econbiz.de/10014677184
Purpose – The purpose of this paper is to detail the measurement development of a set of indices that manifest culture in the context of business decision making. Design/methodology/approach – Survey research was conducted eliciting opinion data from managers of firms in two countries, the...
Persistent link: https://www.econbiz.de/10014692720
response theory. In addition, they used classical test theory to evaluate the decent work scale’s validity and reliability …. Findings The authors found that the current version of the decent work scale has good validity, reliability and item difficulty …
Persistent link: https://www.econbiz.de/10014725704
reliability on the top of that strengthens the problem more. This paper which is entirely an extension of the authors' previous … the form of multicast groups. Thus, the proposed Multicast Route Reliability (MRR) is a purely a probabilistic function of …
Persistent link: https://www.econbiz.de/10012042648
. Estimating the reliability and the time to failure of such devices will be of great value. Weibull distribution has been widely … used to assess the reliability of many systems. In this article, the three parameter Weibull distribution and Cuckoo search … algorithm are combined to optimize the reliability and the maintenance cost of a RIAD 60 storage system. The numerical results …
Persistent link: https://www.econbiz.de/10012042969
Improving logistics performance is at the essential of policies to strengthen competitiveness and to boost trade integration. The purpose of this article is to identify the factors which will lead to improvement in the logistics performance for a developing country like India, using interpretive...
Persistent link: https://www.econbiz.de/10012042995
MultiVersion concurrency control is maintained over transactional database systems for secure, fast and efficient access to the shared data file implementation scenario. Most of the services and application offered in cloud world are real-time, which entails optimized compatibility service...
Persistent link: https://www.econbiz.de/10012043383