This study aims to analyze the role of university education in the development of entrepreneurial vocations among students, reconsidering the prevalent approach of higher education institutions in the generation of human capital for society. Specifically, we present some results of a comparison...

University environment is experiencing important changes that have to be managed in order to ensure universities' competitiveness. In recent years, Spanish university institutions, as other institutions in their immediate surroundings, have had to face an increasingly competitive environment. In...

This work-in-progress paper deals with human factor of the front-line (teachers and administrative staff) in higher education. Students are active participants who shape the service experience. The customers who do not behave according to standard (so-called jaycustomers), we define with the...

With growing competition, higher education institutions have to pay more attention to efficient recruiting students and providing them a high quality service in order to prepare them for a future professional life. Universities need to see their students as customers and threat them as such....

Nowadays, university students must achieve several generic and specific competences during their studies and among these competences we find ethics. Given that a new economic model is possible through the "bio-economy" approach - which holds up that the economic development should be sustainable...

Higher education in most European states is subject to a complex process of adaptation to the requirements formulated by Bologna process. For some states, such as Romania, this process assumes core restructuring of the content, aimed to its compatibility with that from prestigious European...

Despite the growing interest in value creation, a review of the relevant educational literature reveals that there is no generally accepted and empirically confirmed relational model of the student value creation process. This paper contributes in this way, analyzing several antecedents and...

The study of relationship management and lifelong learning is a subject of current interest for marketing academics and researchers. But relationship management has not been studied enough in the lifelong learning context (Henning et al., 2001; Helgesen and Nesset, 2007). In light of the fact that...

This investigation tries to study which factors influence current student satisfaction during higher education consumption, as well as their level of satisfaction, and at the same time to check whether these factors and their level of satisfaction change when students are already in the labour...