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Consumer behavior and purchasing decisions on apparel products : a critical examination

Khanh Hung Tran; Dang Thai Binh; Hoàng-Văn-Hoa; Do … - In: International journal of business 28 (2023) 4, pp. 55-72

Persistent link: https://www.econbiz.de/10014468988

Brand engagement and purchase intention towards apparel goods : a study of Generation Z in social media scenario

Pant, Ravinder; Negi, Antriksha; Kishor, Nawal - In: International journal of management practice : IJMP 16 (2023) 3, pp. 319-342

Persistent link: https://www.econbiz.de/10014315874

Search gaps and consumer fatigue

Ursu, Raluca M.; Zhang, Qianyun Poppy; Honka, Elisabeth - In: Marketing science 42 (2023) 1, pp. 110-136

Persistent link: https://www.econbiz.de/10014317056

Apparel industry of Bangladesh and customer-based brand equity in developing consumers' purchase decision

Alam, Md. Nur; Masroor, Imtiaz; Chatterjee, Saurav; … - In: International journal of export marketing : IJExportM 5 (2022) 3/4, pp. 354-376

Persistent link: https://www.econbiz.de/10014310138

Consumer social learning and industrial dynamics

Fatas-Villafranca, Francisco; Fernández-Márquez, Carlos M. - In: Economics of innovation and new technology 28 (2019) 2, pp. 119-141

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The impact of market innovations on the evolution of norms : the sustainability case

Müller, Stephan; Wangenheim, Georg von - 2014

That institutions matter is widely accepted among economists and so are social norms as an important category of informal institutions. Social norms matter in many economic situations, but in particular for markets. The economic literature has studied the interrelation between markets and social...

Persistent link: https://www.econbiz.de/10010350951