The Indonesian Government believes that milk is good for health, particularly infant health, and has a campaign to encourage consumption of fresh milk. At present per capita consumption of fresh milk, at 12 litres per head per annum, is very low and the Government hopes to double it. Fresh milk...

This paper presents the findings of research on emerging global trends in consumer food preferences with credence attributes. Credence qualities cannot be evaluated in normal use. Instead the assessment of their value requires information sought through the search and experience of a product...