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~type_genre:"Reference book"
~institution:"American Marketing Association"
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A NORMATIVE APPROACH TO THE OP...
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Reference book
Konferenzschrift
60
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American Marketing Association
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Dictionary of
marketing
terms
Bennett, Peter D.
(
ed.
);
Anderson, Paul F.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10013541560
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