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~type_genre:"Reference book"
~type_genre:"Collection of articles of several authors"
~person:"Poth, Ludwig G."
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Gabler Kompakt-Lexikon
Marketing
: 4.500 Begriffe nachschlagen, verstehen, anwenden
Poth, Ludwig G.
;
Poth, Gudrun S.
-
2003
-
2., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10001680167
Saved in:
2
Gabler Kompakt-Lexikon
Marketing
: 4670 Begriffe nachschlagen, verstehen, anwenden : [A - Z]
Poth, Ludwig G.
;
Poth, Gudrun S.
;
Pradel, Marcus
-
2008
-
3. Aufl.
Persistent link: https://www.econbiz.de/10003449520
Saved in:
3
Marktfaktor Design : Grundlagen für die Marketingpraxis
Poth, Ludwig G.
(
ed.
);
Bachinger, Richard Carl
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10014002198
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