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~type_genre:"Reference book"
~subject:"Business economics"
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A NORMATIVE APPROACH TO THE OP...
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Grundbegriffe des
Marketing
Zentes, Joachim
-
1992
-
3., durchges. Aufl
Persistent link: https://www.econbiz.de/10000837373
Saved in:
2
The dictionary of
marketing
Ostrow, Rona
;
Smith, Sweetman R.
-
1988
Persistent link: https://www.econbiz.de/10000743286
Saved in:
3
Standard-Lexikon für
Marketing
, Marktkommunikation, Markt- und Mediaforschung
Koschnick, Wolfgang J.
-
1987
Persistent link: https://www.econbiz.de/10000707700
Saved in:
4
Dictionary of
marketing
& advertising
Baker, Michael John
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000806150
Saved in:
5
The
marketing
glossary : key terms, concepts, and applications in
marketing
management, advertising, sales promotion, public relations, direct
marketing
, market research, sales
Clemente, Mark N.
-
1992
Persistent link: https://www.econbiz.de/10000861166
Saved in:
6
International dictionary of
marketing
and communication
Jefkins, Frank W.
-
1987
Persistent link: https://www.econbiz.de/10013480631
Saved in:
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