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Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung

Koschnick, Wolfgang J. - 1987

Persistent link: https://www.econbiz.de/10000707700

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Koschnick, Wolfgang J. - 2003 - 3., neu bearb. und erw. Aufl.

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H - O

Koschnick, Wolfgang J. - 2003 - 3., neu bearb. und erw. Aufl.

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P - Z

Koschnick, Wolfgang J. - 2003 - 3., neu bearb. und erw. Aufl.

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Marketing revealed : challenging the myths

Burgers, Willem - 2008

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Pain killer marketing : how to turn customer pain into market gain

Stiehl, Chris; DeVries, Henry J. - 2008 - 1. ed.

This book concerns HOW to listen to the customer and what to do with the data once you have it. Many companies collect data from customers, but don't know what to do with the data that they have. This book describes a process for not only collecting "Pain of the Customer" information, but how it...

Persistent link: https://www.econbiz.de/10003681708

Marketingforschung : ein praxisorientierter Leitfaden

Raab, Andrea E.; Poost, Andreas; Eichhorn, Simone - 2009

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The marketing analytics practitioner's guide

Charan, Ashok - 2024

"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics … Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications …-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills …

Persistent link: https://www.econbiz.de/10014283890

Der erfolgreiche Mediaberater : ein Verkaufskurs für mehr Umsatz und Gewinn

Reinke, Markus I. - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003843944