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The dictionary of marketing
Ostrow, Rona; Smith, Sweetman R. - 1988
Persistent link: https://www.econbiz.de/10000743286
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Dictionary of marketing & advertising
Baker, Michael John - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000806150
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Encyclopedia of American business
Folsom, W. Davis (contributor) - 2011 - Rev. ed.
Persistent link: https://www.econbiz.de/10009242436
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Encyclopedia of major marketing campaigns ; Vol. 2
Riggs, Thomas (contributor) - 2007
Persistent link: https://www.econbiz.de/10003410117