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Data-driven intelligence for SME e-business : a marketing and sales perspective
Reinhold, Michael; Reinhold, Stephan - In: Marketing review St. Gallen : Marketingfachzeitschrift … 31 (2014) 4, pp. 52-59
Persistent link: https://www.econbiz.de/10010390898
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The role of key account management in marketing and sales intelligence
Ivens, Björn Sven; Pardo, Catherine - In: Marketing review St. Gallen : Marketingfachzeitschrift … 31 (2014) 4, pp. 32-40
Persistent link: https://www.econbiz.de/10010390903
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Strategisches Innovationsmarketing
Belz, Christian (contributor) - 2009
Persistent link: https://www.econbiz.de/10003824418
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Spitzenleistungen im Marketing erzielen
Belz, Christian (contributor) - 2010
Persistent link: https://www.econbiz.de/10003995473
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Sales Driven Company
Belz, Christian (contributor) - 2010
Persistent link: https://www.econbiz.de/10003934555
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Sustainability marketing : an innovative conception of marketing
Peattie, Kenneth J.; Belz, Frank - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 5, pp. 8-15
Persistent link: https://www.econbiz.de/10008663419
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Innovatives und nachhaltiges Marketing
Belz, Christian (contributor) - 2010
Persistent link: https://www.econbiz.de/10008663421
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Healthcare Marketing
Belz, Christian (contributor) - 2011
Persistent link: https://www.econbiz.de/10009390424
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Creating multi-sensory experiences in luxury marketing
Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 6, pp. 60-68
Persistent link: https://www.econbiz.de/10010256431
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Is your brand a one-night stand? : managing consumer-brand relationships
Neudecker, Niels; Hupp, Oliver; Stein, Alexandra; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 6, pp. 22-33
Persistent link: https://www.econbiz.de/10010256434