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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Decision"
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Journal of the Academy of Marketing Science
Europäische Hochschulschriften / 5
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of business ethics : JOBE
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Buyer behaviour : a multi-cultural approach
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Competitive intelligence, analysis and strategy : creating organisational agility
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1
Modeling rationality in
marketing
decision-making with game theory
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
15
(
1987
)
4
,
pp. 22-32
Persistent link: https://www.econbiz.de/10001062777
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2
A comparison of the relative importance of the
marketing
, financial, and asset management implications of strategic decisions
Cronin, J. J.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 242-258
Persistent link: https://www.econbiz.de/10001020259
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