Galli, Brian J.; Kaviani, Mohamad Amin; Goldfarb, Paula … - In: International Journal of Strategic Decision Sciences (IJSDS) 8 (2017) 2, pp. 11-30
One of the most important elements of economic and business activity is developing a strategic marketing plan to … improve growth prospects. One of the most important aspects of this in marketing is to understand the behavioral patterns of … of the main models in the field of consumer research. This paper identifies the usefulness of CA as a marketing strategy …
