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The US Food and Drug Administration confirmed in February 2007 that a major foodborne illness outbreak was caused by two peanut butter brands, Peter Pan and Great Value, manufactured by ConAgra Foods Inc. at its Sylvester, Georgia, processing plant. As a result, on February 14, 2007, ConAgra...
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differential marketing, we apply the hierarchical Bayesian approach and the discussion is based on the individual level WTP … practice of differential marketing strategies. …
Persistent link: https://www.econbiz.de/10009020925
In light of the discovery of BSE infected cattle in Canada in 2003, a number of efforts have been undertaken to ensure the safety of beef produced in Canada. Recent discussion has focused on testing live cattle for the BSE prion. This paper investigates consumer acceptance and valuation of beef...
Persistent link: https://www.econbiz.de/10009020929
Labels, certifications and endorsements signaling the quality of food have an impact on the purchasing choices of multiple segments of US consumers. At the same time, not much is known about the relationships between the sources providing information through these quality signals and consumer...
Persistent link: https://www.econbiz.de/10009020948
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We examine the affect of retail and manufacturer coupons on the nutritional quality of breakfast cereal purchases made by households. Using household level purchase data we find that coupon usage has a significant impact on the nutritional quality of cereals purchased by households....
Persistent link: https://www.econbiz.de/10009020978
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Replaced with revised version of paper 07/14/11.
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