This study of the effectiveness of Marketing Order 906 in promoting Texas grapefruit and oranges was requested by TVCC in compliance with the FAIR Act promotion evaluation requirement. The report first provides some background on the U.S. and Texas citrus industries and the citrus promotion...

This report is an empirical analysis of the effectiveness of the marketing/promotion, nonagricultural research, and agricultural research activities associated with the cotton checkoff program over the period of 1986/87 through 2004/05. The analysis is based on a multi-equation, econometric,...

We empirically investigate the effects of beef packer concentration and size efficiencies, packer procurement and pricing methods, and other market variables and quality characteristics on the prices paid by packers for slaughter cattle. We find that packers pay less for fed cattle in more...

This objective of this study is to update last year’s analysis of the effectiveness of the lamb advertising and promotion program of the American Lamb Board (ALB). The main conclusion is that the lamb checkoff program is still working effectively to increase lamb consumption and sales in the...

The primary objective of this study is to answer two key questions regarding the U.S. soybean checkoff program over time: (1) What have been the effects of the soybean checkoff program on U.S. and world soybean and soybean product markets? (2) Has the soybean checkoff program benefited soybean...

Statistical methods are used to study relationships between research expenditures (adjusted for inflation) made from producer checkoff programs and soybean yields and net revenues in the United States for the years 1978 – 2007. Results presented are for yield and net revenue data and research...

Three key questions regarding lamb promotion are addressed: (1) Have industry efforts to promote lamb shifted out the total demand for lamb? (2) Have any returns to producers achieved been greater than the cost of the promotion? (3) What has been the effect of lamb promotion on the lamb import...