Defining marketing and the marketing process -- Marketing : creating and capturing customer value -- Company and … marketing strategy : partnering to build customer value and relationships -- Understanding the marketplace and customer value … -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and …

anderen auch der Online-Einfluss und die Marken-Communitys sowie das location-based Marketing. Hier insbesondere die Nutzung … sozialer Medien und Social Selling im B2B-Marketing sowie die Verbindung von Verbrauchern, dem Internet, den sozialen Medien …, dem mobilen Marketing und anderen neuen Kommunikationstechnologien. …

"These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more … connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today's marketers have added a … new consumer empowerment to 'big data' and new marketing analytics - have profoundly affected both marketers and the …