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Strategien der handelsorientierten Markenführung : Ergebnisse einer empirischen Studie im deutschen Lebensmitteleinzelhandel
Tomczak, Torsten - In: Handelsforschung 11 (1996), pp. 423-442
Persistent link: https://www.econbiz.de/10001220096
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The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke; Eisend, Martin; Lieven, Theo; Molner, Sven - In: Journal of business-to-business marketing 23 (2016) 3, pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
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The future of marketing : brightest star in the firmament, or a fading meteor? some hypotheses and a research agenda
McDonald, Malcolm - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 431-450
Persistent link: https://www.econbiz.de/10003874130
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A brief review of marketing accountability, and a research agenda
McDonald, Malcolm - In: The journal of business & industrial marketing 25 (2010) 5, pp. 383-394
Persistent link: https://www.econbiz.de/10008655565
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Community Marketing
Belz, Christian (ed.); Rudolph, Thomas (ed.);  … - 2005
Persistent link: https://www.econbiz.de/10002875396
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Marketing Limits
Tomczak, Torsten (contributor) - 2008
Persistent link: https://www.econbiz.de/10003765715
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Marketing in B2B organisations : as it is, as it should be - a commentary for change
McDonald, Malcolm - In: The journal of business & industrial marketing 31 (2016) 8, pp. 961-970
Persistent link: https://www.econbiz.de/10011596920