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~subject:"Relationship marketing"
~type_genre:"Case study"
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THE INVENTORY SCHEME FOR AUSTR...
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Relationship marketing
Marketing
340
Marketingmanagement
97
Marketing management
92
Deutschland
64
Germany
64
Theorie
47
Theory
47
Strategisches Management
41
Beziehungsmarketing
30
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24
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23
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23
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21
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21
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18
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18
Consumer behaviour
17
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17
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16
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16
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Betriebswirtschaftslehre
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Großbritannien
12
Lieferantenmanagement
12
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108
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89
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80
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80
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65
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65
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53
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53
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41
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39
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38
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37
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35
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33
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33
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30
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21
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20
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20
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17
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17
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14
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4
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3
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2
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2
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2
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English
16
German
14
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Hollensen, Svend
3
Bjerre, Mogens
2
Hougaard, Søren
2
Mattmüller, Roland
2
Opresnik, Marc Oliver
2
Pepels, Werner
2
Schaller, Christian
2
Ahlert, Martin
1
Baron, Steve
1
Bernecker, Michael
1
Bodin, Jan
1
Bremecker, Michael
1
Bruhn, Manfred
1
Degen, Helmut
1
Dennis, Charles
1
Fisk, Peter
1
Foroudi, Pantea
1
Frank, Klaus
1
Gummesson, Evert
1
Haar, J. W. van der
1
Harris, Kim
1
Hilton, Toni
1
Hütten, Antje Sarah Julia
1
Jham, Vimi
1
Jin, Zhongqi
1
Karunaratna, Charleen
1
Kemp, Ron
1
Klaffke, Kathrin
1
Lindgreen, Adam
1
Lü, Kevin
1
Marvi, Reza
1
Meffert, Heribert
1
Melewar, T. C.
1
N-Marandi, Sara
1
Omta, S. W. F.
1
Petzold-Dumeynieux, Stéphanie
1
Puri, Sandeep
1
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1
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1
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RWTH Aachen
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2
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Building corporate identity, image and reputation in the digital era
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DUV / Wirtschaftswissenschaft
1
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HRM and marketing orientation in the new era
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Heidelberger Fachbücher für Praxis und Studium
1
Kohlhammer Krankenhaus
1
Marketing - Management
1
Meffert Marketing Edition
1
New technology-based firms in the new millennium ; Vol. 2
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Springer Gabler Research
1
Werkstattreihe / Öko-Institut Freiburg, Institut für Angewandte Ökologie
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ECONIS (ZBW)
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1
Kundenorientierte Softwareproduktion
Degen, Helmut
-
1999
Persistent link: https://www.econbiz.de/10001397623
Saved in:
2
Essays on various aspects of services
marketing
in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
Saved in:
3
How to make profit through micro blogging? : the case of Dell on Twitter
Karunaratna, Charleen
;
Lü, Kevin
- In:
HRM and marketing orientation in the new era
,
(pp. 255-266)
.
2013
Persistent link: https://www.econbiz.de/10010236502
Saved in:
4
CRM als Führungsinstrument für
Marketing
und Vertrieb
Rapp, Reinhold
- In:
Marketing - Management
,
(pp. 21-33)
.
2002
Persistent link: https://www.econbiz.de/10001646512
Saved in:
5
Strategic relationship
marketing
Hougaard, Søren
;
Bjerre, Mogens
-
2002
Persistent link: https://www.econbiz.de/10001662259
Saved in:
6
Kundenorientierte Ökologisierung der Produktentwicklung und -vermarktung : Methodenentwicklung zum produktlinienorientierten Umweltmanagement
Klaffke, Kathrin
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001525042
Saved in:
7
Creating value that can't be copied ; the use of cojoint analysis to assess customer value in new service creation
Haar, J. W. van der
;
Kemp, Ron
;
Omta, S. W. F.
-
1999
Persistent link: https://www.econbiz.de/10001433101
Saved in:
8
Organisationsgestaltung in marktorientierten Unternehmen : mit Tabellen
Pepels, Werner
(
ed.
);
Bernecker, Michael
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001553448
Saved in:
9
Strategic relationship
marketing
Hougaard, Søren
;
Bjerre, Mogens
-
2003
Persistent link: https://www.econbiz.de/10001786483
Saved in:
10
Integrativ-prozessuales
Marketing
: eine Einführung ; mit durchgehender Schwarzkopf & Henkel-Fallstudie
Mattmüller, Roland
-
2004
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002127196
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