In this article we analysed the role of acceptance of a new food within innovation processes in the Italian food sector. Our analysis focused on preferences and the opinions expressed by three distinct groups of young consumers in relation to functional foods (FFs). Such products represent an...

At the beginning of this research, we had in mind the low consumption level of fruits and vegetables among French young people despite several months of intense exposure to health messages, such as “eat 5 portions of fruits and vegetables every day”. Studies show that French young people...

Many consumers do not understand the significance of the Organic labels. The EFSA and the USDA makes no claim that organically produced food is safer or “healthier.” or more nutritious than conventionally produced food. Consumers will still need to read nutrition labels and make wise...