As part of ProSafeBeef, an integrated research project funded by the European Commission, the present qualitative study was carried out with European consumers to obtain insights into their acceptance or rejection of eight selected novel beef production and processing technologies, identified...

Consumer demand in relation to food is increasingly shifting towards products that are safe, nutritious, and of good eating quality. Beef consumers are demanding for experience quality that matches their quality expectations formed prior to consumption, particularly with respect to beef...

Food chain concept was firstly used as a private sector concept applied in order to optimise chain organisation and to create value along the chain. It is now becoming an approach to understand relations within a socio-economic area, both for economic and production aims and to gain a...