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~subject:"Ausgaben"
~type:"article"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Ausgaben
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Bijmolt, Tammo H. A.
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Du, Ding
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Health economics
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
3
Journal of marketing
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Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
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Advances in applied microeconomics : a research annual
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Determinants of investor behavior
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Marketing nach Maß : von der Vielfalt profitieren
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National Institute economic review
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The journal of economic history
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Tourism economics : the business and finance of tourism and recreation
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Abacus : a journal of accounting, finance and business studies
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Advances in financial economics
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African development review
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American economic journal : a journal of the American Economic Association
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Business strategies for economies in transition : book of readings on CEE countries
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Cornell hospitality quarterly : CQ
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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Dynamic games in economics : [... 12th VW, held in Vienna between May 30th and June 2nd, 2012]
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Generalizations on the effectiveness of pharmaceutical promotional
expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
2
Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.
;
Van Den Bulte, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
Saved in:
3
Direct effect of advertising spending on firm value : moderating role of financial analyst coverage
Du, Ding
;
Osmonbekov, Talai
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 196-212
Persistent link: https://www.econbiz.de/10012288660
Saved in:
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